A Blogging Framework For Success

Author: | Filed under: Blogging, DG Posts, Social Media | 7 Comments »

Quick note: This is not intended to be a blogging “How-To” post, but a blog scheduling framework.

With the holidays now gone, most of us are putting our plans into action.  One of my personal resolutions for this year was to create a framework where I can become more diligent with my blog writing and have a consistent rhythm.  I’ve always been passionate about blogging, but I will admit that I sometimes lack the structure and consistency needed.

So I’ve created a blogging editorial framework (seen below) that I would like to share with you. It was inspired by three excellent articles by PushingSocial and Problogger (referenced below).  If you find it challenging to remain consistent when blogging, then this spreadsheet should help you stay on track.

Click here to Access, then on file, then download Excel.

A Quick Breakdown

Post Styles

In the first column I’ve included a section outlining some suggested blogging styles. When discovering new topics to blog about, it can be easy to fall into a writer’s block, so these suggestions are placed front and center. There are many different styles that you can use for blog posts, and not all posts are created equal.For example, Monday’s are routinely a busier day for me, so creating a short video post is more attainable than writing a lengthy one. On Friday’s, a link roundup is ideal because throughout the week I tend to discover awesome articles and resources that I like to share with other. An excellent example of how to do great link roundups, check out some of Kristi Hines (@kikolani) mashups on Kikolani.com.

Time Outlines

I’ve assigned a blogging style for each day of the week to help keep it fresh. You may not have an aggressive goal of blogging five times a week, or may want to rearrange them based on your objectives, so feel free to swap out those that you’d like to change or don’t want.

I’ve also broken it down into four weeks, with each month of the year included within the one spreadsheet tab. This makes it easier to plan long term while still getting the “big picture”. For example, you may want to hold a blogging contest similar to Unbounce’s 2011 Conversion Fest. The beauty of having your entire year in front of you is that you can plan properly without having to spend time flipping back and forth through multiple tabs.


And finally, here are some additional resources that I’ve mentioned about and found to be helpful when creating this scheduling framework:
1. How to Build a Blog Editorial Calendar Even If You Don’t Know Where to Start - Pushing Social
2. Develop an Editorial Calendar for Your Blog - Problogger
3. Come up with 10 Post Ideas - Problogger

Please leave a comment below if you feel this has been helpful to you! Also, if you wish to distribute and share this, please do so. My only request is that you keep my information at the top of the spreadsheet. Although, if you intend to use this for a client, don’t hesitate to remove it.

Happy blogging!

  • http://ideagirlmedia.com/ Keri at Idea Girl Media

    Groovy framework!  I'm looking forward to digging in and seeing how this influences my plans/thoughts.

    I have several spreadsheets in mind for streamlining my systems.  You may just have wrecked one of them in a good way! :)

    Thanks, Dave,


  • davergallant

    Thanks Keri. Also, I know the spreadsheet may seem to have an aggressive agenda of blogging five days a week, I actually only intend to do so two to three times as a starting point.  Let me know how it works out for you!

  • http://mattiasgronborg.com/ Mattias Gronborg

    Groovy is the word! :) Thanks!
    I'm not using an editorial calendar I have started a couple of times but never followed through.

  • davergallant

    No prob Mattias. The follow through takes discipline, which is one of the reason why I created the template :)

  • http://www.wonderoftech.com Carolyn Nicander Mohr

    This structure is very interesting. I tend to do long posts on Mondays as I have the weekend to work on them. On Fridays I tend to do short posts, such as polls and Q & A because by Friday people's attention spans have waned.  Tuesdays through Thursdays I tend to mix in app reviews with how-to's with website information. I don't have a set schedule but this is making me look at the issue a bit differently.

    Thanks for sharing your schedule with us! 

  • Joel Carter

    Great post about scheduling and love the examples.

  • davergallant

    Thanks Joel, I'm glad you enjoyed it. I plan on doing a similar post for Twitter soon, demonstrating how to optimize tweeting times.